Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Tourism destinations increasingly use brand-personification strategies to evoke favorable consumer reactions. These reactions, however, may hinge on cultural differences. This paper investigates the relationships among nation brand personality perceptions, consumer brand-self congruity, and the visit intention of a country as a tourism destination. Brand-self congruity is examined as a mediator of the relationship between brand personality perception and visit intention. Of Hofstede's cultural dimensions, individualism and uncertainty avoidance are the most relevant dimensions for brand-self congruity. Based on representative samples of consumers from five countries (Italy, the UK, Czech Republic, Poland, and Russia) and using Slovakia as a sample tourism destination, the effect of individualism and uncertainty avoidance on the relationship between brand self-congruity and visit intention is studied. Individualism and uncertainty avoidance moderate the congruity – visit intention relationship – but in a negative way, contrary to our expectations. Important implications are derived for both tourism research and destination management.     

Making innovation happen through building social capital and scanning environment

Both new service development and existing service improvement are critical tools for hotels to gain competitive advantages, but pursuing new services while simultaneously improving existing services is difficult for hotel managers. The success of highly proactive hotel managers has been credited to their ability to change the environment effectively, and such managers may be able to lead hotels to resolve the trade-off dilemma and deliver better services. To elucidate the contributions of proactive managers in making innovation happen, this study explored two key activities that hotels may undertake when prompted by the proactive managers, namely, environmental scanning and social capital building. The process involved in developing new services and improving current services was examined using empirical data collected from the general managers of 226 hotels in Taiwan. The results confirm that environmental scanning and social capital fully mediate the relationship between proactive personality of managers and capacity for service innovation as well as service improvement of hotels, indicating that hotel managers with a proactive personality are helpful at implementing innovation.     

我国大众文化的双重维度辩证发展探析

建国以来，我国的文化发展可分为两个时期：改革开放之前主要发展文化事业，改革开放后，文化产业的越来越快速发展。当前，我国文化发展还存在很多的问题。一定要将文化事业与文化产业结合发展，两个维度和谐统一，促进文化健康发展。     

高校教师个性含义、意义及实现

教师个性是教师专业个性与教师自身个性的统一,由教育风格表现出来,是教师存在的方式。个性的教师才是完整的教师,才是有活力的教师。当代个性教育呼唤教师个性,要求培养个性的高校教师。因此,当前的高校应该强化个性教育观,弘扬教师个性;增强创新教育观,发展高校教师个性的独特性。     

再论我国公司法人格否认制度

10年前的2005年我国在新颁布的《公司法》中大胆的吸收了西方公司法中的一项重要制度，即公司法人格否认制度。该制度的产生是为了规避在股东有限责任的背景下股东滥用有限责任从而损害债权人的利益的问题。我国企业在进行了公司制的改革后，也同样存在着股东可能滥用有限责任的问题，因此在公司法中规定法人格否认是必须的。但是，从10来的司法实践来看，公司法人格否认制度还没有能够完全发挥其限制股东滥用有限责任，保护无辜债权人的立法目的。本文针对在司法实践中存在的问题，在理论上提出一些建议，以求进一步完善公司法人格否认制度。     

人格对风险决策框架效应的影响

文中在风险决策的基础上,引入人格变量,在不同的风险决策情境下探讨人格因素对风险决策框架效应的影响。结果表明：风险决策情境对框架效应是否出现影响显著;人格中的外倾内倾,感觉直觉,和思考情感维度容易产生框架效应,但框架效应能否产生还与决策情境有着密切的关系。     

中国城乡二元经济结构的刚性持续存在并加剧的成因

在行政、市场共同因素的作用下形成并持续发展的城乡二元经济结构是农村剩余劳动力转移的障碍的主要因素之一,农村剩余劳动力转移的困难反过来又是加剧二元经济结构强度的直接原因,要推行我国二元经济结构的转换,必须依靠政府行为的力量,积极发展“民办型”农村服务体系,加速城镇化建设,发展乡镇企业。     

二元经济结构转换与发展农村集体经济

刘易斯在吸收了马克思和古典经济学家关于劳动力和经济增长理论的基础上,指出新古典增长模型忽视了部分发展中国家劳动力无限供给这一特征,认为工业化的发展能带动农业的现代化。但是中国目前大量的剩余劳动力的存在,城乡差距的拉大,使人们意识到由于我国特殊的国情和“增长极”的作用,解决农村问题的关键是要依靠自身的发展,发展集体经济,提高农村劳动生产率,促进工农业均衡发展,建设社会主义新农村。     

The Impact of Self-Esteem, Machiavellianism, and Social Capital on Attorneys' Traditional Gender Outlook

Utilizing a national sample of 106 attorneys and hierarchical regression analysis, this study identified several individual tendencies that could adversely affect women attorneys' career experiences. The findings indicated that self-esteem was negatively associated with a traditional gender outlook, and that Machiavellianism was positively associated with conservative beliefs about gender. Tolerance for diversity was negatively related to a traditional gender outlook, while work-based social agency was positively related to the preference for established gender roles. The results imply that confidence brings about greater acceptance of women's organizational roles, and that self-serving tendencies lower individuals' tolerance of women's employment. Diversity tolerance appears to prompt a nontraditional gender outlook, while social agency seems to prompt a traditional gender outlook. The organizational implications of the results are discussed along with the research limitations and recommendations for future inquiry.     

农村金融发展对收入分配的机制分析与实证研究

在分析金融发展影响收入分配的传导机制的基础上,选择1978～2009年相关指标对城乡收入差距中金融发展因素进行实证研究。实证结果显示,农村金融发展规模、农村金融发展效率和农村金融发展结构等指标与农村经济发展的关系密切,但影响效果各有不同。当前,农村金融发展必须坚持以科学发展观为指导,按照统筹城乡经济金融协调发展的根本要求,继续深化农村金融体制改革,努力消除农村金融抑制,优化农村金融发展结构,建立适应社会主义市场经济发展根本要求的农村金融体系。